Evolution of Medical Tourism: from Cottage Industry to Corporate World
Evolution of Medical Tourism: From Cottage Industry to Corporate World explores concepts such as supply and demand in the medical tourism industry, the development of marketing channels and how to improve patient nurturing, negotiations and acquisitions processes.
The medical tourism industry is undergoing a major transformation, with increasing competition in a global consumer-centric healthcare era. The book defines aspects of globalized healthcare and methods to gain a competitive advantage. Changing consumer behavior toward borderless healthcare has fueled a growth in medical tourism. This new demand has encouraged a new way of thinking, and provides a path to a structured medical tourism program.
The book focuses on the need to understand supply chain of medical tourism and how to establish best business practices. The importance of customer satisfaction and consistent process requirements are key focus of Pramod Goel’s Evolution of Medical Tourism: from Cottage Industry to Corporate World to be successful in a growing and extremely competitive industry.
About the Author
Mr. Pramod Goel is President and founder of PlacidWay, an internationally recognized industry leader in medical tourism. Mr. Goel has a diverse and experience-rich background building and orchestrating start-ups, turnarounds, and growth-oriented ventures. His strategic leadership and entrepreneurship has resulted in several globally successful enterprises.
Mr. Pramod Goel holds a Master’s in Industrial and Systems Engineering and a Bachelor’s in Mechanical Engineering.